© 2018 by the Chef Cartel.

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Mighty Fine Brine

Mighty Fine Brine is a Toronto based fermentation company inspired by Manhattan style Jewish deli pickles.  All of their products are made using traditional techniques that date back centuries, and The Chef Cartel was tasked to create promotional content featuring their pickles at an event. We developed a marketing initiative to connect our clients with their product, utilizing it as a main ingredient in a custom culinary inspired cocktail. With the help of our internal mixologist, the “Mighty Shrub” was born, to further be conceptualized through beautiful visual cues creating a social branding video for our client.  Finally the video was launched at a live event and the cocktail was then sampled to the entire audience with great success.


Marketing Conception

Media Production

Content Distribution

Recipe Development

Brand Integration